PCT takes a strongly scientific approach to human nature. It proposes that people and other living systems are purposeful – and that the systems that are responsible for purposeful action are explainable in mechanistic terms. […]
Bartley Madden has spent decades working on a question central to business: why do firms succeed or fail at creating value over the long term? His answer, the Pragmatic Theory of the Firm (PTF), places […]
To manage a successful business, you need to know what people want, how your business is perceived, and how to deal with people. It’s ripe for a PCT approach! […]