Henry H. Yin (2016)
https://journals.sagepub.com/doi/full/10.1177/1073858416654115
Papers
PCT in the boardroom: Bartley Madden on the Pragmatic Theory of the Firm
Bartley Madden has spent decades working on a question central to business: why do firms succeed or fail at creating value over the long term? His answer, the Pragmatic Theory of the Firm (PTF), places […]
Bill Powers
The difference between causes and mechanisms of behavior
William T. Powers (2011) In PCT, we say that organisms learn control, not behavior. But the meaning of that isn’t self-evident — isn’t controlling also behaving? The organization of a control system, in most cases, […]
Education
What students are saying about PCT
Perceptual Control Theory is taught at the University of Manchester as a component of the Psychology degree. In a student group research project, we have analysed the facilitaors and obstacles to learning PCT – click here for […]