Bartley Madden has spent decades working on a question central to business: why do firms succeed or fail at creating value over the long term? His answer, the Pragmatic Theory of the Firm (PTF), places […]
Dag Forssell This script and the accompanying video are designed to introduce and demonstrate the basic concept of PCT. The article Perceptual Control: Management Insight for Problem Solving, in the book: Management and Leadership: Insight […]